FAQs: All About Analytics 3.0 & Alchemy Script Updates


On May 25th, GDPR will go into effect. GDPR (General Data Protection Regulation) is an EU regulation on data protection and privacy that affects most of our customers, as anyone who has people visiting their site or application from a European country will need to comply by May 25, 2018. Under GDPR, certain uses of cookies are considered to be personally identifying and this requires updates to Access Analytics. As part of these updates, all Access Analytics customers will need to replace the Analytics script they currently have deployed across all their domains with a new one, to be provided by our Customer Success team. 

Below are some answers to frequently asked questions about this update. 

Frequently Asked Questions

What will happen to data that was previously collected by Access Analytics?

The data previously collected will be wiped as it will no longer match the new format, and it needs to be cleared to comply with GDPR. Customers who license Access Analytics and need to maintain the data collected thus far can request a CSV download of data collected thus far. 

How will I get my new script? When will I get my new script?

A new script specific to your organization will be sent to you directly. Your Customer Success manager will send you the script on May 30, and you can replace the script whenever is convenient for your organization—however, no data will be collected following the release until the new script is added to all pages on your monitored domains.

Will the deployment process for Access Analytics change?

No, the deployment process will remain the same as before. We recommend deploying through a tag manager, such as Google Tag Manager. Level Access does not yet have specific tag manager support, so the script above must be deployed via a Custom HTML Tag. Please find example documentation for a Custom HTML Tag with Google Tag Manager here.

Has the script tracked users in the past, and will it do so in the future?

The Access Analytics script did not save personal information from users, nor any content entered into any pages in domains on which the script was placed. Going forward, it will not track users and will continue to not save content from the page. The script records and stores the user interaction path and DOM state changes on the page in an anonymized way, as well as individual exceptions detected along with their location on the page but does not store interactions across page impressions. 

Why is this change a good thing?

It will mean a better product: we can ensure that data collection will comply with GDPR; there will be minor changes to the Access Analytics dashboards; and there will be improvements with the data model and infrastructure. This means better overall performance and the ability for new reporting capabilities in the future, so your team can gain better insights.

Will the new script collect any new information that was not previously gathered by Access Analytics?

Not immediately after the release. The script determines the user page interactions on a per user basis (i.e., mouse, keyboard, screen reader) then sends an anonymized snapshot of that impression. To ensure conformance with international data protection and privacy regulations, the script does not use cookies to track users nor track IP addresses nor any other personally identifying data items. We aim to continue learning more about site interactions with Assistive Technology and understand them better through future updates, while maintaining privacy and security of our customers and their users.

Will this affect site performance?

No, the script does not have a discernible effect on site performance and that won’t change with the update. Several mechanisms are employed to mitigate adverse impacts on the client's web properties, including:  

  1. Using a global CDN with low-digit millisecond latency anywhere on the planet, alongside very high resilience levels;
  2. Ensuring content is pre-generated so that any potential production platform issues at Level Access cannot have a corresponding impact;
  3. Communicating test results to our APIs that are non-blocking and asynchronous

Once deployed, the script execution is designed to have as little overhead per page load and thus minimal impact on the site performance of a website. We understand the importance of page performance, so any effect will be negligible—the script has been tuned to have the least amount of overhead per page load possible.

Will my current login information allow me to access the dashboard after this change takes place?

Yes, your login information will still be valid and will not change.

Will the way metrics have been historically calculated change with this new script?

Yes, these the metrics and calculations will change to match the new data structure.

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